Nope. Not Covid 19. Cream. Before the world ended as we know it I had made and set into motion plans to make my own, private, skincare line. It was to be branded under the name Sweet Sixty. Now with our new normal I am unable to carry on as I had planned. This involved a chemist, a factory, and a salesperson to guide me through the research and development phase. I was having fun choosing ingredients and packaging, figuring out labeling and promotion. Then, abruptly, almost overnight, it was all over. Done. The stocks I had been going to sell to fund the creation of the products tanked. Badly. Isolation meant not being able to visit the factory and sit down with industry professionals to bring the process from design to development. An economic downturn meant that vanity might take a back seat to more important things for people to spend money on like food and electricity. It would be an understatement to say I was disappointed.
Having lots of time to reflect I am now heading in a different direction but with the same goal in mind. I already know what I want in the products. I already know what will work. I am scaling back on my big plans and turning towards a simpler means of accomplishing my goal.
My original idea came from the realization that there aren't any products that are truly made for the unique characteristics of a woman's skin after the age of 60. There are a few. But skincare and cosmetic manufacturers, and advertising companies, care most about the demographic that falls in the age range of 18 to 29. They are spending the most money on cosmetics. The next demographic is between the ages of 30 and 55. They spend a fortune on anti-ageing products. Not only is the advertising geared to those age groups but so are the ingredients.
For most of us over the age of 60, it's too late for anti-ageing products to have a lasting affect on our skin. For most of us it's a matter of maintaining what we have and making the best of it. Menopause and aging has taken it's toll. But, there are ingredients that could be put into products that, if used everyday, will plump your skin, smooth lines and even your skin tone. It's not high maintenance. It's a daily skincare routine. I'm assuming that most people wash their face at least once a day. Applying a serum and skin cream takes another couple of minutes.
In the coming weeks, I will be forging ahead with my new business plan. In the meantime, wash your hands, stay home if you can, use social media so that you don't become lonely. Navel-gazing is not a healthy pastime unless there is something interesting in there to look at so keep your minds occupied with hobbies, Netflix and reading. Coursera.org offers free, online courses on just about every subject imaginable. Try not to be frightened by the provocative headlines in the media. Keep an eye on vulnerable neighbours. And be safe, everyone. Just be safe.
Much love to all of you.